Anthony Geisler will deliver a keynote presentation at June’s Athletech Innovation Summit in New York City, marking his first major public appearance since launching Sequel Brands earlier this year.
The boutique fitness entrepreneur plans to detail his vision for franchise innovation during the two-day event. His address comes amid heightened interest in his business strategy following his departure from Xponential Fitness and subsequent launch of a competing franchisor.
Summit organizers expect significant attendance from industry insiders, investors and fellow entrepreneurs eager to hear Geisler’s perspective on emerging technology and consumer engagement trends. His presentation will analyze how boutique fitness franchising can adapt to meet changing market demands.
Geisler will also facilitate a fireside chat featuring human biologist Gary Brecka and healthcare reform advocate Calley Means. The conversation aims to examine wellness policy and fitness industry roles in shaping public health outcomes.
“I asked Gary and Calley to be part of this because these conversations matter and they’re the right people to help lead them,” Geisler said regarding the panel discussion.
The summit appearance follows months of speculation about his next moves after building one of the world’s largest fitness franchisors. His new company operates four wellness concepts across multiple U.S. markets, with expansion plans already underway.
Industry observers view the keynote as an opportunity for Geisler to outline competitive positioning against established players. His insights carry particular weight given his track record of scaling boutique brands from startup concepts to national franchises.
Recent interviews have highlighted his focus on science-backed programming and technology integration. He advocates for community-driven experiences that combine specialized instruction with performance optimization.
The Athletech Innovation Summit takes place June 17-18, featuring discussions on fitness technology, franchise growth and wellness industry trends. Geisler’s participation represents a significant moment for both his career trajectory and broader industry discourse.
His keynote promises to address how boutique fitness can differentiate itself through innovative programming and strategic positioning in an increasingly competitive marketplace.