The Chainsmokers have been in the mainstream for a couple of years now since their hit song “Roses” back in 2015. Their music is extremely popular in the EDM world since it is the genre they focus on. Each month, The Chainsmokers duo Andrew Taggart and Alex Paul were releasing new music that consistently made it to the top of the music charts. Now, however, a span of nine months went by before the band finally released a new and their latest song, “Sick Boy”.
The main reason behind the time it took for The Chainsmokers to release this new song was because they took a look at their own genre and style and were looking to expand on it. Rather than stay in the EDM world, which they have become famous for, they are taking to a new style of music. “Sick Boy” is much different than their usual kind of music, with a darker tone and message behind it. For Alex and Andrew, this new song is their way of speaking about the difficult times we are living in and the effects technology has on people these days.
The Chainsmokers have become one of the highest paid Dj pairs of today according to a list published by Forbes, with fans excited and ready to hear new music from them again. Their latest release was an extended play and had more samples of what is to come for their anxious fans, much of which is focused on more serious things happening in society today. With this new release, The Chainsmokers are sure to keep churning out new music just like they have done in the past to gain widespread fame. Despite taking on a new style of music, many others artists have done so in the past quite successfully, and The Chainsmokers have clearly taken their time getting their new style in the right place. At the chainsmokers.com, fans can check out their upcoming events or latest song release as well as all of the songs released by the duo over the years.
In an article from the Huffington Post by John. P David, he writes about the problems that companies face when their employees are in charge of social media for its image, or even the reflection that is given to the company from the employees’ pages as well. In one such instance when an employee oversaw a social media account, is when an employee of American Apparel posted a stylized picture of the Challenger explosion that happened in 1986. Although the employee probably did not mean any harm by it, it should be noted that all companies should have established rules when it comes to using social media accounts.
First, there should be an overall guideline for how media should be posted onto a website. With so many websites that are around for a business to gain exposure, it can be hard for a company to keep track of what the employees are doing. A guideline should be an easy way for an employee to find out what images are great to share and what is not.
Obviously, an employee should not post anything negative about the company on the company-run accounts, but there should also be disclosure about what is posted onto their personal accounts as well. For instance, if an employee posts an update on his or her own account that speaks negatively about the company, a potential customer might see that and decide not to visit the location or buy the product. It is for the best interest of the company to promote a positive image for itself with the employees, everything that an employee posts reflects how the company is viewed. Everything is crucial in the world of online marketing.
Although it would be time consuming for the company to monitor everything, it often will have to fall on the shoulders of the employees. Along with any great company, there should be a sense of open communication that will build for better marketing and sharing things online.