Roberto Santiago is an expert at marketing and he knows what he needs to do to make sure that people will be able to get what they need from the different locations that they are in. This is something that has allowed Roberto Santiago to try new things and to be able to try new options. It is also something that has set him apart from other mall owners in Brazil and has allowed him to be as successful as possible. While he has been working in the community, he has made sure that he can help people with the options that they need. He wants to consistently upgrade the mall and make it better so that everyone will have a chance at success within the mall. He also wants people to know that they can get more out of the experiences that they have while they are visiting the Manaira Mall.
When Roberto Santiago first started the mall, he did what he could to make it unique. He wnated to make it a place that people came to get what they needed but he knew that it had to be so much more than just commercial and chain retail stores. Because he wanted to make sure that it was unique, he knew that he was going to be able to try new things with the mall and have a better experience while he was working with people who were at the mall. He tried to offer these opportunities to all of the people who were a part of the mall.
When the mall had grown some, Roberto Santiago decided that the best option would be to make sure that people would get the entertainment that they needed and deserved. This would be something that would be much different from other malls and also different from anything that people in Brazil had seen before. While he was trying to improve the situation throughout the country, Roberto Santiago managed to offer more to tourists who came to Brazil. For example, the addition of the expo center brought in international acts to the city that he was in.
For Roberto Santiago, success is in the numbers of the mall. While other malls continue to fail during times of economic hardship, his mall continues to get better. People who visit the Manaira Mall can see that it is thriving and that people are able to enjoy everything that there is there. They can also see all of the options that they need while they are visiting there. Having designer brands alongside chain brands has given Roberto Santiago the motivation that he needs to continue growing the mall and making it a place that is better for everyone.