Posts in Category: Liquor Industry News

Dick DeVos Leads Windquest Holdings To New Business Areas

Any company looking for support and investment could do worse than to attract one of the richest people in the U.S. to their growing business. Coppercraft Distillery founder Walter Catton III has actively been seeking investment for his liquor business, and has secured the backing of AmWay Group executive Dick DeVos as he looks to bring his range of liquor drinks to a new group of consumers. MLive reports the first stages of the investment by Dick and Betsy DeVos through their Windquest Holdings Group has been completed with initial approval for Windquest to take over the Coppercraft Distillery liquor license.

Dick DeVos has long been known as one of the top business people in the U.S. after leading AmWay on a long term period of expansion that included expanding their global consumer base to more than 100 countries. Not only did DeVos lead the company on a period of expansion, but saw his personal wealth rise to make him the 67th wealthiest person in the U.S. in 2012. However, Dick is very generous with his fortune and he and his wife Betsy give millions through their family foundation annually.

Constantly looking for new areas of business to invest in is one of the main interests in business for Dick, which saw him lead AmWay into new areas using technology as the main support for sales. After taking over as President of AmWay in 1993 the Internet and technology area was identified by DeVos as one of the main areas of expansion in the 21st century. By the time he retired from his position as President in 2002 the company had shifted focus to a part-time and home based sales force.

Since retiring from AmWay Dick DeVos and wife Betsy have been looking to establish the Windquest Group as a major source of investment, which has led to the purchase of the Coppercraft Distillery. Walter Catton III has been explaining the fantastic opportunity the investment from the DeVos family brings his Holland Township, Michigan based company. The aims of the distillery include expanding its customer base beyond the more than 100 locations across Michigan currently stocking Coppercraft Distillery liquors; other options include a plan to expand into craft brewed beers and wines to add to the product range offered by Coppercraft Distillery.

Learn more about the life and career of Dick by connecting with him on LinkedIn or checking out his bio on his personal website here: