Monthly Archives: November 2017

A Look at Fabletics’ Business Strategy

Kate Hudson’s Fabletics has beaten many odds in its growth, considering Amazon already has 20 percent control of the e-commerce market and the presence of other fast scaling e-commerce companies like Warby Parker, Bonobos, and Lululemon. The $250million business has grown in three years. It uses a subscription mechanic to sell clothing to its customers. In addition to price and quality of goods and services, the success and competitiveness of a given product also depend on customer experience, brand recognition, exclusive design, last-mile service and gamification elements, these new determiners have successfully been met by Fabletics and are paying off.


They will be opening new physical stores this year, to add onto the sixteen that they already have open in places such as California, Florida, and Hawaii. This is aimed at enhancing the overall brand experience.Their positioning and strategy have contributed a lot to their success.Fabletic’s general manager says that their membership model allows them to offer personalized services and latest fashion. Its members get customized outfits based on their fashion preferences and their lifestyle at half the price of their competitors.In the stores, they get to touch, feel, and see the high-quality fabrics.


Fabletics is a stylish, reasonably priced good quality athleisure brand. It did its first collaboration with pop superstar Demi Lovato in June 2017. She had a lot of praises for Fabletics, most importantly she stated that she loves what they stand for and the fact that their clothes are so cute and that the company inspires women to be the best version of themselves despite their size or age. It has been a trendy athleisure brand that has always been inclusive and empowering to its customers.


Don Ressler and Adam Goldenberg approached Kate when they were starting because they believed she represented what they wanted Fabletics to be. They consider her an approachable individual with an active lifestyle. Kate Hudson has been highly involved from the start. She takes part in most activities, ranging from reviewing budgets to picking social media strategies and the design of the clothes. She is also keen on the sales.Fabletic’s partnership with its parent company which had resources and experience in online fashion was a boost to the business.


Fabletics are fanatical about quality and customer service, and for this, reason, it has experienced rapid growth since when it was founded in July 2013. In 2014 for instance, they experienced triple-digit growth, in 2017 they have 1.2 million members and have seen a retail increase of 644 percent in the past year. They also have a data-driven approach to business, which updates them on customer response on social media, the quantity of products required and also matches the customer with the perfect outfit. The data system allows Fabletics to go from design to production within eight weeks. Fabletic has a goal of ensuring that consumers get fashionable activewear for non-designer prices and hence make fitness accessible to all.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

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Life Insurance and Your Future

A good life insurance program is one of the most important things that you can establish for you and your family. You can get a good company such as the Freedom Life Insurance Company to help you with the planning.

Life insurance can be set up for pennies on the dollar when it comes to the establishment of a death benefit. Term life insurance is very inexpensive for the most part and lots of coverage can be set up for a very modest price. Although term life coverage is temporary in the sense that it will only last for a time of 10, 15, 20 or 30 years, it will provide a death benefit for as much as ten times your annual income for a very modest price.

Permanent life insurance, on the other hand, provides coverage for the rest of your life, or until age 100. The premiums on permanent life coverage, or whole life, as it is also called remain level as opposed to term, which can increase over the years. Permanent life insurance coverage also has a cash value that accumulates from the inside of the policy. The cash value is a reserve that offsets the increased mortality risk of a person getting older each year, thus the price of the policy can remain the same as when the policy is started.

The Freedom Life Insurance Company offers both kinds of life insurance coverage. When you get to the point where you are planning your life insurance, both kinds of life insurance will most likely be used. The term coverage to place lots of death benefit in force to protect your mortgage, provide college funds, and a replacement of income should you die prematurely is recommended. Also the cash accumulation of the cash values in the policy will come in handy for college funds and retirement.

Your Freedom Life Insurance agent is an expert at showing you just how to complete your life insurance planning so that it will fit your budget and provide the needed coverage at the same time. Life insurance when it is properly put in place with the correct planning to fit your needs will always pay off more than you put into the policy. Read more:


End Citizens United Sees A Potential Fighter For Campaign Reforms In Randy Bryce

Randy Bryce has started making waves in the Congress campaigns from Wisconsin’s 1st District. Now, he got a sudden boost in the campaign with the support of grass root level PAC, End Citizens United. The PAC is the frontrunner in the fights against big money into politics and election campaign processes since it was founded.

Since Bryce has already declared that he wanted to end the rampant corruption that is found in politics today, the PAC finds him as an ideal choice for its campaign reform mission to stop unlimited money flow into the campaigning process. Interestingly, Bryce is running against Paul Ryan, the current Speaker of the Congress, who is known for permitting large money group donating without any disclosures.

It is another reason that prompted ECU to support Bryce as the PAC sees it as an opportunity to end the term of the supporter of special interest groups. Additionally, Ryan had also personally campaigned against the DISCLOSURE Act and McCain-Feingold Reform Act, earlier. He also criticized the vision of End Citizens United as he believes that the Citizens United verdict issued by the Supreme Court in 2010 was correct, and it does not make any harm to electioneering process. Compared to him, Bryce is someone who fully understood the dangers of unlimited political spending options in politics. He truly thinks of alternatives that can ensure the voice of Americans heard in the elections by eliminating the influence of special interest groups and big money donors.

Read more: End Citizens United Explains Why We Need to Re-Evaluate Our Campaign Finance Rules

ECU describes Bryce as a defender for the people as it sees people enthusiastically endorsing him in the upcoming Congress election. Interestingly, to ensure participation of people, he adopted a policy of accepting just $25 per person as the campaign donation. Additionally, more than 82% of his donors are coming under the bucket of small donor groups and these donations so far added to $353,000. Interestingly, his donations policies and campaign strategies are similar to End Citizens United, where the PAC has capped its maximum contribution limit at $5,000 per person to ensure small donor groups and grass root level campaign. It is to make a mass mobilization for finance reform, not from few wealthy individuals.

ECU established in 2015 to eradicate the effects created by Citizens United order in the election system. By sending reform champions, like Randy Bryce, to both the houses, it hopes to rewrite the campaign laws to make it giving prominence to the voice of the people. ECU assures that such as a reformed law would remove all the loopholes that give access special interest groups and even foreign elements to access the election system. To make it as a mass movement, the PAC campaigns and reaches out to people with its mission through its social media accounts.

Find more about End Citizens United:

Beneful is Full of Nutrients

With dog food like Beneful, you will be able to watch your dog grow to be healthy and strong. It will be a plus for you to see them doing so well. You can pick from different flavors too.

There are several commercials that the company, Purina put out about the dog food. As you are watching the commercials, you can see how well the dogs are doing because they eat Benefulcommercial. You can also learn how to spend more time giving your pet the fresh air and exercise that it needs to do well.

Make sure that you check online for coupons for Beneful when you go shopping. Print them out and take them with you to the store. Keep your eyes open for sales, promotions and rebates so that you can save even more money. You will want to have plenty of the dog food on hand at all times to feed your pet well.