Avaaz: Changing People’s Lives Through Online Campaigns

Avaaz is a civic organization headquartered in New York City. The organization promotes global activism on different issues including poverty, climate change, corruption, conflict, human rights, and animal rights. Avaaz is considered the world’s largest and most powerful online activist network.

Since its launch in 2007, Avaaz has seen a meteoric rise. It has more than 8 million members, has donated more than $15 million online, and has organized more than 10,000 rallies and events in different countries around the world.

Founding Members of Avaaz

The organization was co-founded by Ricken Patel, Tom Perriello (the former Virginia congressman), Eli Pariser (Executive Director of MoveOn), David Madden (an Australian entrepreneur), Andrea Woodhouse and Jeremy Heimans. Among the groups that helped establish the organization include Res Publica and MoveOn.org. Res Publica (RE) is an independent non-partisan community of public sector professionals who are devoted to promoting civic virtue, good governance, and deliberative democracy. MoveOn.org, on the other hand, is an American-based political action committee and public policy advocacy group. Another founding partner of Avaaz is Service Employees International Union. Flickr Photos.


Ricken Patel, one of the co-founders of Avaaz, serves as the president and executive director of the organization. Patel has an undergraduate degree in politics, philosophy, and economics from Balliol College. He also holds a master’s degree from Havard University.

Patel has been an influential activist and has even been referred to as “the global leader in regards to online protests” by The Guardian. The World Economic Forum has also named him a “Young Global Leader.”

Global campaigns

The organization’s campaigns are managed by a team of campaigners who are based in different countries including the UK, India, Lebanon, and Brazil. The campaigners communicate via email, and employ campaigning tactics that include videos, online public petitions, and email-your-leader tools.

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